A surprising number of businesses do not have a proper website. Some website owners rush to put their sites up without making it easy for their users. Would you return to a website that does not provide you with the best user experience? A website must provide excellent usability to attract and serve customers well. In order to achieve success, every website needs to have excellent user-friendliness functionality. This improves your site’s performance and creates success for your business. Your website’s first interaction with a user is what creates an impression of your business, quality, and brand. Your business will grow if you provide a good user experience. So what features make a website user-friendly? There are several factors to consider; let’s take a look at the top 10 characteristics of a user-friendly website to grow your business.
Characteristics of User-Friendly Website To Grow Business
Simple Navigation
Navigation is one of the most important aspects of website usability. The user wants easy navigation and specific features. A bare minimum of menu items is best, so keep items to a minimum. A sub-navigation or drop-down menu usually works best when a site has multiple sections. Rather than creating a complex page name and multi-page navigation, name each page appropriately and clearly. As much as possible, keep the sub-navigations simple.
Minimal Design
When people visit a website, they have a specific purpose in mind. If there are too many options, they get confused and choose nothing. An appealing website design can draw visitors. Overwhelming visitors with too many options is easy to do. Consequently, they have to take more time to make their decision. There’s no point in admiring all those fancy graphic layouts and designs. You don’t want to distract users from the purpose of their visit by using them. This is why a website must contain a user-friendly web design.
Balanced Elements
Typography, colour, and balance are among the most important aesthetic elements when designing an effective website. The website’s colour should be chosen with harmony and contrast in mind. Because high contrast can be distracting and irritating for users, it is good to use bright colours for the call to action (CTA) buttons but avoid these for the background.
A well-designed page is essential for your business to succeed. Keeping these font rules in mind will make your web design more effective. Select the optimal font size and style according to your needs and product. You can provide your users with a well-balanced website if you can take care of all of these things.
Well-formatted Content
You probably didn’t know that most internet users merely scroll the page rather than reading each word. They scan the key areas to determine if the content is relevant to them and fits their needs. That is why it is important to format the content properly. A user-friendly website must have well-designed content that sticks to the point. Moreover, it is also essential that the content serves the users’ intention.
Organize your text using headings, subheadings, paragraphs, lists, and bullet points. This will allow them to scan it more easily.
Having Free Space
The process of browsing a website filled with content is always irritating to the user. Making use of vacant space strategically makes browsing a website more enjoyable… “White space” (also known as negative space) refers to the areas of your site where the information is left empty on purpose. Save your time and money by avoiding unnecessary decorations. A lack of white space on a website can make it look cluttered, confusing, and unattractive. Therefore, having white spaces on the site will make it look sophisticated, clean, and professional. In addition, they allow users to concentrate on the key elements.
Search Engine Optimization
Search engine optimization (SEO) is a process of making your website more visible to search engines (such as Google, Yahoo, and Bing) so that it can rank higher than the millions of other websites that respond to a search query. This increases search engine traffic as a result of SEO. SEO is one element of a website that is often overlooked, but there is no point in having a website without SEO. Ensure that your site’s titles, meta tags, headings, file names, and content contain keywords. A website must meet all the SEO parameters to bring an audience. As a result, you will attract new customers and enjoy having user-friendly website benefits.
Compatible With Different Browser and Mobile Friendly
Browser compatibility is another aspect that is sometimes overlooked. In addition to detracting from your overall branding, it detracts from the usability of your website. Most popular web browsers, including Firefox, Google Chrome, Safari, Opera, and Internet Explorer, should function effectively with the website. Additionally, the website must be mobile-friendly because now 54.8 per cent of people use mobile to browse the internet. Even large corporations struggle with this issue as a result of neglect. An excellent website provides a consistent experience across all browsers mentioned above.
Accessible to All Users
An accessible site should be user-friendly for everyone. Users with disabilities tend to use screen readers to access the internet. A user-friendly website ensures that the elderly and people with disabilities can easily navigate your website. Make sure your website is fully accessible to screen readers using modern design techniques. It will help your website to reach a broader audience.
Fast Load Speed
When users wait too long for a website page to load, they will give up and leave. A website’s speed is influenced by the code, graphics, server speed, traffic volume, and capabilities of the user’s computer. A smooth transition between pages is an important feature of a good website. You should aim for a website that is more than just visually appealing. A good website must need to load quickly to any device and browser.
Focused on Its Audience
Think about the type of people who will visit your Web site. For instance, if you plan to create a website about men’s clothing, it should be masculine. It wouldn’t be good to decorate the page with pink hearts and roses. The most popular and user-friendly websites are decorated and designed according to their audience.
Final Words
Ensure the usability of your site is excellent as it plays a crucial role in the success of your business. Whether you have a blog or a service page, your site must meet these top 10 characteristics of a user-friendly website to grow your business. It will ensure the audience has a pleasant, affordable, and excellent user experience.
Also read- The Importance of Having a Website
