Video is the King! Video is rapidly becoming one of the most popular online contents. Look at the growth of TikTok and YouTube shorts. How much video content is now showing up in Google search results? Video has a major effect on the audience’s attention. Success with video marketing will be more important than ever in 2024. So, which video trends should you follow right now? What types of video content will have the greatest influence in the coming months? Let’s take a look at some of the top video marketing trends to follow in 2024!
Top Video Marketing Trends to Follow in 2024
Video has a huge opportunity for marketers to engage customers. However, it also means that you must modify your marketing strategy. So, to modify your marketing strategy, you should look at some video marketing trends to succeed in your marketing. Here are some of the best and most useful trends you should keep an eye on:
The Popularity of Short-form Videos is Growing
We all seem to have a shorter attention span nowadays, thanks to being glued to our phones 24/7. This is why short videos under 60 seconds are becoming wildly popular across platforms.
TikTok videos are typically 15 to 60 seconds long. YouTube shorts have to be within 60 seconds. Even Instagram reels are optimal at 30 seconds. The message is clear: viewers want short, snackable videos.
In 2024, short-form vertical videos should be part of your video marketing mix. Make short clips that showcase your products, behind-the-scenes footage, useful tips, or entertaining brand content. This bite-sized video approach aligns seamlessly with modern media consumption habits.
Live Video Offers Rapidity
There’s something about live video that just feels special. Viewers get hooked into wanting to see what’s happening right now, in real-time. Whether it’s a Q&A session, a virtual summit, a product demo, or a live stream — live video streaming helps viewers feel like they’re a part of the action.
In 2024, incorporate more live video features into your marketing. Livestreams on TikTok, Instagram, or YouTube help you engage directly with audiences and get instant feedback. Casual, authentic live videos also boost brand personality and connection. Consider live video takeovers featuring employees, co-creators, or influencers for added appeal.
Video Podcasting Gains Popularity
Video podcasts improve the audio podcast by providing clear visuals. Instead of just hearing the podcast host, you may also see them chatting with you or presenting engaging visuals.
In 2023, video podcasts were being uploaded at double the rate they were in 2022. In 2024, the growth of video podcasts is expected to accelerate further.
Video podcasting provides marketers with an opportunity to develop their ideas and industry expertise. Unlike highly polished corporate videos, an informal video podcast style comes across as genuine and relatable. Start using video podcast content to highlight your brand’s personality and knowledge.
YouTube Dominates (As Usual)
With over 2 billion monthly users, YouTube remains the king of online video. In 2024, having an effective YouTube channel and video strategy will still be important for marketers.
But besides its massive reach, YouTube keeps introducing fresh video ad formats such as bumper ads, video discovery ads, and extended reality ads to improve marketing opportunities.
In the coming year, push yourself to try out some of YouTube’s advanced video marketing features. Upload YouTube shorts that are optimized for mobile viewers. Use YouTube Premieres to create live video launch events around new content. Experiment with YouTube community posts and community captions to increase user engagement on your channel.
Get Ready to Augment Your Reality
Here’s a trend that excites me – augmented reality (AR). This advanced technology is stepping into the spotlight and is set to level up video content. Brands will use AR to transform ordinary films into engaging 3D experiences.
Imagine using your phone to scan a product and see it visualized right in your living room. Or virtually “try on” everything from makeup to sneakers thanks to AR. What a fantastic idea! This type of unique video technology gives audiences a great “wow” factor.
AR video offers new ways for marketers to catch attention and provide engagement. Tech-savvy audiences will eat up the novelty and interactivity. AR also makes your content more memorable by blending digital and real-world environments.
In 2024, I predict that smart brands will largely embrace AR video marketing. Adding this special tech sauce gives you a chance to stand out from the crowd. So get ready to start augmenting your video strategy – and your customer’s reality! AR offers a glimpse into the wild future of video marketing.
Vertical Video Takes Over
Let’s chat for a second about getting your videos upright… I’m talking vertical video!
We all scroll our feeds and watch way more videos on our phones than on our PCs nowadays. Platforms like Snapchat and Instagram Stories have embraced vertical video. And now TikTok has blown the doors open by optimizing 100% for mobile users glued to their smartphone screens.
The message is clear – vertical video is how people prefer to consume content on the go. No longer an afterthought for brands – shooting video in portrait mode needs to be a strategic choice in 2024.
This means going back to the drawing board for marketers used to widescreen! We have to optimize our video efforts specifically for viewers’ mobile experiences. Think mobile-first by framing shots intentionally for vertical. This ensures videos feel seamless as viewers scroll on their smartphones, rather than awkwardly sideways.
Prioritizing vertical over horizontal video just makes sense given consumption habits. And it removes extra steps for audiences trying to enjoy your content. Smooth scrolling equals a more engaging video. So let’s turn things on their side and embrace the age of vertical video dominance!
Shoppable Videos
Get ready to open your wallets, folks – videos are about to become shoppable in 2024! E-commerce integration within video content is one of the popular video marketing trends that gets me excited.
Soon we’ll start seeing smart brands include engaging purchase elements in their video campaigns. So instead of just being inspired passively, viewers can click to shop featured products in real-time.
Maybe it’s a makeup tutorial where you can buy the actual lipstick shown with one tap. Or click add-to-cart on those cool sneakers you just saw in an unboxing video. No more worry about liking something but then losing it in the digital ether!
This seamless blending of video marketing and e-commerce is great for simplifying the purchasing process for consumers. Viewers can simply thrill shop their favorite products right from a video with some slick built-in clickable buttons.
For brands, that means super-targeted video campaigns can now drive conversions and sales more directly than ever. Get ready to start optimizing your video strategy for impatient shoppers ready to drop their cash. Videos that allow for quick and easy purchases could be a game changer for savvy e-commerce sectors. Yet another case where innovative video technology has the potential to change the way consumers and brands engage!
The Future of Video Marketing
If the trends above tell us anything, it’s that video marketing will keep growing at a steady pace year after year. Fortunately, the endless possibilities of video also give innovative marketers plenty of opportunities to build an engaging connection with their customers.
The key is to keep pace with how viewers are consuming content while also using new video formats that help your brand’s message stand out. Rethink attention spans, embrace snackable video, get comfortable with livestreams, and interact more via video.
By staying adaptive and creative, your video marketing efforts in 2024 could go viral in the best way! The stage is set this year for those willing to dive into trending video platforms and formats to build deeper bonds with customers. It’s time to get excited about helping your brand thrive through the power of video. The show must go on!
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